Digestive Advantage Lactose Support
Using keyword research to rewrite Amazon listing copy.
A packaging refresh prompted a title and bullet update. An Amazon A/B test compared both versions.
Explore the case
01 / The opportunity
Search visibility guided the listing update.
The goal was to increase product-page views and clarify the product benefits for shoppers.
Research
Use Helium 10 to find relevant search terms.
Rewrite
Use relevant keywords in the title and bullets to clarify the product benefits.
Test
Compare the revised and original copy in an Amazon A/B test.
02 / Copy decision
The revised title led with ingredients.
The revised title names the ingredients up front. The bullets use the search term “Lactose Pills” as a heading, giving shoppers a clear place to find the lactose-support details.
Lactose Defense Capsules
The opening bullet grouped probiotics and lactose support together.
Probiotics + Lactase Enzyme
The revised bullets give “Lactose Pills” a dedicated heading.
See the complete title and bullet changes
Original Amazon copy comparison
03 / Experiment results
The revised copy showed higher conversion.
The April 25–May 15, 2024 experiment tested the title and bullets together on one listing.
The test favored the revised title and bullets as a package. Search visibility and product-page views would need separate measurement.
See reported conversion and sample sizes
| Measure | Revised A | Comparison B |
|---|---|---|
| Conversion | 1.81% | 1.48% |
| Reported sample size | 28,257 | 28,374 |