Neuriva Brain + Energy
Repositioning a product page for younger, active shoppers.
Competitor research informed a new creative direction for the gummy supplement’s Amazon image gallery and enhanced content.
Explore the case
01 / Audience research
Competitive research supported a focus on younger, active shoppers.
Brain + Energy’s page spoke mainly to the older audience that Original and Plus already served. It showed active people occasionally. Alpha Brain’s fitness-oriented content made a younger, active audience worth targeting more directly. The brand team’s research pointed in the same direction.
Competitive reference · Alpha Brain
02 / Visual direction
Training goals anchored the creative direction.
The brief connected the product benefits to a familiar moment for someone who trains. That same audience shaped the image gallery, enhanced content and search copy.
Earlier benefit panel
Revised benefit panel
03 / Content system
The audience strategy extended to A+ content.
The A+ content applied the same positioning as the image gallery, with more room to explain the product’s ingredients and benefits.
Enhanced content (A+) · Before
Enhanced content (A+) · After
See the complete revised product image set
Revised product images
04 / Collaboration
The creative brief guided design and cross-functional review.
I turned the audience strategy into a creative brief and directed the design iterations. Designers produced the artwork, and brand, consumer experience and legal partners helped refine the message through review.
05 / Outcome
One audience strategy shaped two content formats.
The gallery used the runner to signal who the product was for at a glance. Enhanced content carried that framing into a fuller explanation of the ingredients and benefits.