E-commerce · Consumer experience

Reckitt e-commerce CX

I lead e-commerce content strategy for hundreds of products across Amazon and Walmart, including Lysol, Finish and Neuriva.

Shopper and competitor research inform the creative briefs, image direction and search copy. I work with brand, design, legal and regulatory teams to bring pages from brief to launch, then use conversion data and A/B tests to guide updates.

Selected projects.

Audience strategy · Creative direction

Neuriva Brain + Energy. Repositioning a product page for younger, active shoppers.

Content strategy · A/B testing

Lysol wipes. Redesigning and testing a multipack’s main image.

Competitive research · Content strategy

Neuriva Ultra. An Amazon product comparison adapted for TV.

Content strategy · Experimentation

Digestive Advantage. Rewriting and testing Amazon listing copy using keyword research.

All selected work